matildeseguin

Tilbud!
Consumer Decision-Making, Analytics and AI

Consumer Decision-Making, Analytics and AI

Opprinnelig pris var: 1,999.00 kr.Nåværende pris er: 399.80 kr.

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Gå til kassen
SKU: CWGAWKT9485015469410
Category:

Beskrivelse

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Relaterte produkter